Deepure Being Marketed throughout Indonesia

 In late July 2011 Tasly Indonesia began its marketing campaign for the new Tasly product Deepure throughout Kediri (Jul. 29-30), Jakarta (Aug. 5), Ngunut (Aug. 7), Yogyakarta (Aug. 18) and Semarang (Aug. 19) where most of its members live by various marketing activities in the form of preliminary communication and warmup, sale, product literature distribution and promo meeting. Consequently the name Deepure is gradually accepted and recognized by more and more Indonesia distributors.

 The most successful promo event was the one held in Kediri, which about 200 people attended in the presence of the deputy mayor and his wife. At the meeting invited native doctors delivered health lectures and a marketing manager of Tasly Indonesia gave product training and a live demo. In addition, native singers, dancers and showgirls came to liven things up, climaxing the meeting from time to time.

We upgrade the tagline “Reduce Fat, My Tea” into “Enjoy Life, Enjoy Deepure” to promote Deepure as a healthy lifestyle. During the promo campaign, besides the functions of removing oil, reducing fat and decreasing glucose, we emphasize that longtime use of Deepure can achieve the effect of systemic metabolic balance, facial beauty and weight loss.
At each event a carefully-planned demo is given with a bottle of mineral water and a sachet of Deepure are to show the portability and convenience of Deepure by tearing, pouring and drinking. Meanwhile, the quality of free mix of Deepure with honey, milk, etc. according to one’s own preference is also stressed, which receives enthusiastic responses from the attendees. Consequently in merely 2 weeks the product packs (roughly equivalent to 1,000 cans) are sold out.
The firm will continue exerting itself to market Deepure, hoping to build Deepure into another flagship product in the Indonesian market after Danshen Plus and a new impetus for market growth.